We sell lifestyle products for making everyday life comfortable, and making living more abundant. We sell products that we purchase from Japan and overseas, as well as products under our own brands that make use of our own manufacturer functions.
Our brand “Mr. HOBBY,” which boasts the top share in modeling paints, offers a wide range of high-quality paints and tools, and has been receiving support from numerous fans in Japan and all over the world for many years.
Furthermore, we have been focusing our efforts on the development of new lifestyle products based on collaboration that goes beyond the frameworks of our Textile Materials Division and Industrial Materials Division. We handle products necessary for daily life, such as toothbrushes, loungewear, towels, and eco bags, and we have also been concentrating on e-commerce (EC), which enables general consumers to make purchases directly.